Back Office Feeds
Integrate IRES MLS data with your Broker Service Products. These types of feeds are not available for public use and they require a login that is not accessible by the public, including your clients.
A virtual office website allows your clients to utilize a website as they would a brick and mortar office building. These feeds include additional data that is not available via IDX therefore it is password protected and requires a broker client relationship in order to gain access.
Automated Valuation Model feeds provide the ability to add property valuations to a website.
IRES MLS Syndication to Third Party Websites
You can choose for your listings to be syndicated to ColoProperty.com, Zillow, Realtor.com and Broker Public Portal (Homesnap). In addition, the managing broker of the office can sign up for ListHub.
What is Listing Syndication?
Listing syndication is a method of advertising whereby brokers distribute or ‘syndicate’ active listing information to a wide variety of websites, mobile apps, and print publications to reach diverse consumers searching for properties to buy. There could be many advertising destinations that make sense for a broker to leverage when exposing listings to consumers, including large national websites, locally focused websites, websites that specialize in niche markets or property types, and more. Since over 90% of consumers begin their home search online, it is essential that technology is available to support brokers in the process of distributing their listing content to maximize their opportunity to sell homes to meet the expectations of their clients.
How is Listing Syndication different from IDX?
IDX gives brokers approval to display each other’s listings on their respective websites. (By default, all IRES subscribers are opted into IDX.) On the other hand, Listing Syndication sends listings to 3rd Party sites (e.g. Zillow, Realtor.com) selected by the office broker.
What is ListHub?
ListHub provides a managed platform to provide brokers of varying sizes, business models, and marketing objectives with a streamlined and safe process for advertising their listings online. With ListHub brokers have control over all the important nuances of their advertising program and ensures that they have the visibility they need to make wise decisions. Finally, ListHub ensures that the listings displayed on publisher websites will be updated regularly and used strictly for online advertising purposes.