To Zillow Or Not: It’s Up To You

Some brokers love Zillow.  Some don’t.  What many may not realize is that IRES accommodates both perspectives by empowering brokers to make their own listing syndication decisions – for all sites including Zillow, and even®.  We understand these are your listings, not ours, and how you market those listings is your call.   IRESContinue reading “To Zillow Or Not: It’s Up To You”

Is Your Best Foot Forward Online?

If you choose to market your listings via online portals we encourage you to complete your agent profiles to best represent yourself to consumers. We created three videos to teach you how to do just that on Zillow, and Trulia. Take a moment to put your best foot forward and make a great onlineContinue reading “Is Your Best Foot Forward Online?”

New Add/Edit Field for Zillow Group (Required)

The new “Display on Zillow Group” field is now required when adding or editing listings. If your Zillow field already displays “No”, it means your Managing Broker has set that preference for your office. Check with your Managing Broker if you have questions. If your Zillow field is already displays “Yes”, your Managing Broker hasContinue reading “New Add/Edit Field for Zillow Group (Required)”

Your Listings On Zillow and Trulia

There are many mixed feelings about Zillow and Trulia. Some agents love them, some despise them, and some take them with a grain of salt. But consumers are using Zillow and Trulia and you need to understand how your listings get there. In addition, a behind-the-scenes business relationship changed which will alter how that isContinue reading “Your Listings On Zillow and Trulia”

Faster Than Zillow

Past scenario: “I get new listings from Zillow faster than I do from you!” If you have heard that comment from clients, we are happy to tell you, those days are over! With “Instant Prospects” on the IRES MLS system, we email listings to your clients within minutes of them being entered. There is noContinue reading “Faster Than Zillow”

The War That Few Are Watching

Reblogged from WAV Group: The War That Few Are Watching by Victor Lund on June 19, 2013 There is a War being waged between the leading portals today. They are fighting with all of their might to be leaders in consumer website traffic. Today, Zillow is in the lead with on their heals andContinue reading “The War That Few Are Watching”

Are You a Trustworthy Agent?

How Lead Generation Begins “Does anyone have a great real estate agent to recommend?” John asks at the weekend BBQ. Four people reply to John and he writes down the names of four local agents. But, John doesn’t call any of the four. Where’s The Trust? Would you trust a stranger with $1? Maybe. WhatContinue reading “Are You a Trustworthy Agent?”