8 Best Practices for Real Estate Photography

1. Great Listings Have… Photos! Once price and location of a real estate listing are determined, the photo becomes the most important piece of information to potential buyers (and many agents, too). What does the property look like? Both agents and online home buyers seek photos of the property before truly considering picking up theContinue reading “8 Best Practices for Real Estate Photography”

Real Estate Photography 101

Real Estate Agents Can Take Better Photos, Really! If it were practical for you to hire a professional photographer every time you needed a good real estate photo, you probably would, with a fantastic result. If you had a DSLR camera and ten years of photography and Photoshop experience, maybe you wouldn’t need to hireContinue reading “Real Estate Photography 101”

Photo Tools For on-the-go Agents

1. Digital Camera Most any digital camera on the market (even point and shoots) are capable of taking a suitable photo for your listing. With proper use, the often under-estimated “point and shoot” camera can be an asset to real estate agents because of its flexibility, portability and availability. Is it as good as aContinue reading “Photo Tools For on-the-go Agents”

How to Take Better Real Estate Photos

1. Timing is Everything! While most agents only have a few moments of the day to snap photos of the exterior of a property, waiting for the most opportune time of day will improve your photo’s overall quality. If you sell a home facing north, consider high noon to snap your photos. Facing east? ShootContinue reading “How to Take Better Real Estate Photos”

How to Market Your Real Estate Photos

1. Order of Photos Just as you might read only the first paragraph of a story, online shoppers may only view the first few photos of your property before they click to the next photo. The exterior, kitchen, bath and bedrooms tend to be the most wanted photo shots of a home, so put ONEContinue reading “How to Market Your Real Estate Photos”

Are You a Trustworthy Agent?

How Lead Generation Begins “Does anyone have a great real estate agent to recommend?” John asks at the weekend BBQ. Four people reply to John and he writes down the names of four local agents. But, John doesn’t call any of the four. Where’s The Trust? Would you trust a stranger with $1? Maybe. WhatContinue reading “Are You a Trustworthy Agent?”