To Zillow Or Not: It’s Up To You

Some brokers love Zillow.  Some don’t.  What many may not realize is that IRES accommodates both perspectives by empowering brokers to make their own listing syndication decisions – for all sites including Zillow, Realtor.com and even ColoProperty.com®.  We understand these are your listings, not ours, and how you market those listings is your call.   IRESContinue reading “To Zillow Or Not: It’s Up To You”

Listing Syndication and the Colorado Real Estate Commission: CP 21

The Colorado Real Estate Commission Position 21 (CP-21) was officially updated in early April to include Listing Syndication as a suggested topic within office policy manuals. CP-21 is a long standing position statement that covers a variety of items for inclusion in office policy manuals such as handling earnest money, contract review and, as ofContinue reading “Listing Syndication and the Colorado Real Estate Commission: CP 21”

Be Wise With Wise Advertise

Why are listings inaccurate on third party syndication sites? As the listing agent, how do you ensure that you receive the leads? How can you protect listing data so it is not retained for other purposes in the future? Our recent syndication survey revealed that many of you have these questions and concerns. To helpContinue reading “Be Wise With Wise Advertise”

Listing Syndication: Survey Results!

We were thrilled to receive 200+ responses to the recent ListHub Syndication survey. Thank you for taking the time to give us your thoughts. View a brief summary of the survey below and sign up for the new (and free) WiseAdvertise program to learn more about syndication! Frustrations with listing syndication: Valuation models and inaccurate listingsContinue reading “Listing Syndication: Survey Results!”

Your Listings On The World Wide Web

Are your listings on Zillow and Trulia? How about LandWatch? If so, do you know how they got there? Better yet, do you know how many leads they generate? Listing syndication (i.e. sending listings to various sites) is a source of much confusion and frustration right now.  Let us take a few minutes to clarifyContinue reading “Your Listings On The World Wide Web”