Flood Factor now on realtor.com®

What are these features?

At an individual property level, realtor.com® will offer insights into Federal Emergency Management Agency (FEMA)-categorized flood zones and a new Flood Factor™ feature, which is the result of a realtor.com® data integration with the First Street Foundation, a nonprofit research and technology group. The First Street Foundation Flood Model includes data for more than 142 million homes and properties across the U.S. 

Flood FactorTM includes a flood risk score ranging from 1 (minimal risk) to 10 (extreme risk) and an indication of whether that risk is increasing, decreasing, or constant over the next 30 years.  

In addition, a graph shows the cumulative risk of flooding for a property over the typical 30-year period of ownership, along with the FEMA-categorized flood zone for the property, and whether flood insurance is required. Flood insurance options, when available, are provided to realtor.com® users.

Here are some distinguishing features for both:

Flood Factor™

  • Provides accurate, property-level flood risk information
  • Incorporates current and future environmental changes
  • Maps multiple flood zones and risk levels
  • Includes more flood sources such as heavy rainfall
  • Nationwide coverage and updated quarterly
  • Assesses historic flood patterns and projects future risk


  • Provides detailed, community-wide flood risk information
  • Maps the 100-year flood zone and indicates whether a property is “in or out” of this zone
  • Does not provide information specific to individual properties
  • Based on site specific, engineering studies but limited to two risks (riverine and storm surge)
  • Limited geographic coverage and not updated frequently
  • Assesses historic flood patterns
  • Used by community regulators, banks and lenders

Flood Factor™ data augments FEMA’s maps, so real estate professionals can use both tools on realtor.com® to:

  • Help reduce the number of clients who buy high-risk properties by surprise or list properties before mitigating the risk
  • Help reduce flood-related surprises at the closing table by helping their buyer and seller clients perform due diligence and increase confidence in real estate markets particularly where FEMA does not currently map

Agents and brokers can use the feature to provide additional context, guidance and insights to their buyer and seller clients with regard to flood conditions and potential flood risk for properties and communities across the country.

Must-read content for more context and information:

If you receive additional questions, please refer them to realtor.com®’s Customer Care team at 877-909-6640.

Featured on NPR’s Morning Edition!

IRES Matters: A Podcast Brought to You by IRES MLS

Welcome to the debut episode of our new podcast: IRES Matters.

In Episode 1, we sit down with IRES MLS VP of Industry Relations Julie Dahl to discuss data share with REcolorado, hosting a virtual town hall, and adapting to working from home in the time of COVID-19.

We hope you enjoy it as much as we did putting it together!

Virtual Town Hall On Demand

As a follow-up to our Virtual Town Hall last month, we’re publishing each session for your on-demand viewing pleasure.

Featured Speakers:

Lauren Hansen; CEO, IRES MLS

Lauren brings up-to-date information about the system you use daily and how to make it work better for you!  Learn more details on data share and some great IRES MLS-only product offers!

Topic: All Things IRES

Denee Evans; CEO, Council of MLSs

As CEO of the Council of Multiple Listing Services, Evans has worked to strengthen communities and provide a unified voice for the MLS industry while leading an organization that includes 203 MLS providers and over 1.2 million subscribers.

Topic:  30,000 Foot View of MLSs

Elliot Eisenberg, Ph.D. “The Bow Tie Economist”

Listen to the unique and engaging  Dr. Elliot Eisenberg.  He is an internationally acclaimed economist and public speaker. Elliot brings to life economics through relevant and educational references without “boring you to death.”

Topic: Economic Update

Matthew Ferrara; Philosopher, Speaker, Writer, Photographer

Motivational speaker Matthew Ferrara brings the heat in the power of words.  Let Matthew plant the right ideas, skills and encouragement in your mind to put wind in your sails!

Topic: YOU-Shaped Recovery

Bonus!  IRES MLS Superhero Playlist!

Spotify Playlist

Are You Missing ColoProperty.com® Leads?

cp-ires-sq-full-color-on-whiteColoProperty.com®, your marketing partner, is busy sending leads!

Where do these leads come from? 

When a consumer clicks the “Request Info” button on a ColoProperty.com® request infolisting, that email request is sent to the Listing Agent.

Consumers expect an almost immediate response to questions they ask on the internet. In order to meet their expectations and keep your lead, we suggest you create an email filter so they are quickly brought to your attention.

How do you flag these email leads?

Create an email filter to flag these leads in your inbox. For example, the email below has been flagged with a star and has been labeled as a “Lead” in Gmail:

CP Filter

Every email program is different, but in order to create a filter look for the “Preferences”, “Settings”, or “Options” section.

ColoProperty.com® leads are From: email@ColoProperty.com.

Instructions for Gmail:

  1. Click “Settings” (gear icon at top right).
  2. Click “See All Settings” link.
  3. Click “Filters and Blocked Addresses” tab.
  4. Click “Create a new filter.”
  5. Enter email@coloproperty.com in the “From” field.
  6. Click “Create filter”.
  7. Choose how you would like the email to be flagged. For instance, we selected “Apply the Label,” chose “New label,” and named our label “Lead.”
  8. Click “Create Filter.”

Come home to colorado

Keeping Up with Listing Performance through ListTrac

Your IRES subscription includes ListTrac reports, found under the “Reports” menu.  ListTrac provides revealing statistics on listing reach.  View various listings stats for Views, Inquiries, and Share.  At your option, share the stats with clients weekly.  As the managing broker, you can view office stats or view each agent’s individually.

ListTrac gives you an apples-to-apples comparison of listing traffic, leads, saved listings, shares, duration, viewing locations and MORE. Sites included are MySite, ColoProperty.com, and various IDX sites. If you don’t see your IDX vendor on the report, contact them to encourage their participation. In addition, automatically send the Seller Report to show your sellers how their online marketing is progressing.

You can access ListTrac from the IRESis Reports Menu. For complete information on ListTrac, please visit the IRESis Learning Center or give us a call!

July 2020 MLS Snapshot:

What Are Consumers Searching?

The $300k-$400k range is the most popular price range in July 2020 based on number of views.

The most popular bedroom count in July 2020 is 3 beds based on the number of views and leads generated.

Delana Tjeerdsma is the IRES MLS Marketing Specialist

Regional Government Affairs Update July 7, 2020 🐞🌻


Boulder County

Realtor® Wins Primary


Council Begins Review of Climate Plan

Larimer County

County Allows Open Houses With Unique Requirement
Surprises in Larimer Commissioner Primary Races

Weld County

Primary Results Defy Conventional Wisdom


Primary Races Featured Recognizable Names


State Amends Order, Allows Open Houses


Congress Extends PPP
House Passes Infrastructure Bill
FHFA Asked to Extend Comment Period
NAR Supports HUD Funding

Boulder County
Realtor® Wins Primary

Realtor® Marta Loachmin beat Jonathan Singer in a closely contested Democratic primary for District 2, winning the right to face Republican James Crowder in November. Considered to be a longshot by some observers, Loachmin raised far less in contributions, $7,145 as of late June. Singer, who raised $18,147 in the same time period. Loachmin received endorsements from the current commissioners although Singer was supported by other Democratic heavyweights.

Democrat Claire Levy, a former Colorado House legislator, will face Cinda Kochen for the District 1 seat. Neither candidate faced a primary opponent.

Council Begins Review of Climate Plan

On June 30 the City Council began its review of the Longmont Climate Action Report. The recommendations were drafted by a Climate Action Plan Task Force. The entire document is over 140 pages long, so the Council will continue its work again on July 7 to consider the section devoted to resiliency and land use.

One significant recommendation is to “improve” building codes to include energy conservation measures and promote renewable energy by Adopt and implement new codes and policies by 2022. In addition to adopting the 2021 building codes for residential and commercial buildings, the task force recommends new appendices.

The new appendices, if adopted, would require solar-ready wiring for rooftop or yard installations, car charging ready wiring in garages, energy star rated appliances and updated codes for electric heaters and water heaters. The goal of the appendices is to promote all-electric buildings.

The task force said contractors and builders would benefit the most because homes with these features command a higher price on the market. At the same time, the report indicated concern for the “additional complexities and requirements that may make homes less affordable for first time home buyers and disadvantaged community members.”

The Council did not discuss or debate the recommendations, but they had time to ask questions and receive clarification. Once the entire report has been presented, staff will ask the council for direction on how to proceed with the recommendations.

Larimer County
County Allows Open Houses With Unique Requirement

As of June 30, Larimer County is now allowing open house events. However, unlike other counties in Northern Colorado, each Realtor® planning to hold an open house in the county must submit an indoor request online form. The form only has to be submitted once. Here’s a link to the form: https://www.jotform.com/form/201706022336140

In filling out the form, use the advice provided by your company’s attorney and/or CAR’s legal counsel Scott Peterson to ensure safety. See more advice from Peterson, below.

Surprises in Larimer Commissioner Primary Races

In the Republican primary for District 2, Bob McCluskey decisively beat Jeff Jensen by over 6,400 votes. He will face Democrat Fort Collins City Councilmember Kristin Stephens in November. Stephens had no opposition from her party in the primary.

Jody Shadduck-McNally easily beat Myles Baker and Karen Stockley in her bid to be the Democratic candidate for District 3. In November She will face Republican Ben Aste (aka Uncle Benny), who bested former Fort Collins City Councilmember Aislinn Kottwitz by 8,211 votes.

FCBR and LBAR will conduct joint county commissioner candidates on July 28. The boards of both associations will then consider recommendations for endorsement, should the interviewing team decide to recommend supporting any of these candidates.

Weld County
Primary Results Defy Conventional Wisdom

It was widely believed that the Weld County Council’s decision to appoint Kevin Ross to the vacant at-large commissioner seat would give him an advantage in the Republican primary. Instead, Colorado House legislator Perry Buck beat Ross decisively with 62 percent of the votes. In November, Buck with face Democrat Paul Echternacht.

Mike Freeman beat former Windsor Mayor Kristie Melendez to retain the right to run for the District 1 seat in November. Freeman will face off against Democrat John Shull, who had no primary opponent, in November.

Another House legislator, Lori Saine who represented House District 63, narrowly defeated Tommy Holton and Lynette Kilpatrick in the Republican primary. Libertarian Matthew Hess will be Saine’s only opponent in November.

Primary Races Featured Recognizable Name

Barbara Kirkmeyer, the term-limited Weld County Commissioner (District 3) beat Rupert Parchment in the Senate District 23 Republican primary. Vicki Marble who held SD 23 until term-limited this year, lost her bid to be the Republican candidate for House District 49 (formerly held by Perry Buck) to Mike Lynch.

Other incumbent legislators in our region such as Edie Hooton (SD 10), Joann Ginal (SD 14), Steve Fenberg (SD 17), Mary Young (HD 50), Hugh McKean (HD 51), Cathy Kipp (HD 52) and Jeni Arndt (HD 53) didn’t face primary opponents.

State Amends Order, Allows Open Houses

As of June 30, the State is allowing open houses with a multitude of requirements. In Scott Peterson’s latest Legal Bytes, he offered advice, which is summarized here:
Scott referenced pages 6 and 7 of the amended order. Read the Eighth Amended Public Health Order 20-28.
A maximum of 100 people is allowed at an “event,” but is challenging to meet all the requirements and have 100 people at an open house at one time. Peterson referenced the social distancing calculator (see the link, below) but advised he would focus on the maximum allowed for each room.
Consider eliminating the use of restrooms especially the sinks and toilets. Leave the doors open, tape off sinks and bathrooms, etc.
The requirements included in Appendix B for showings are still in effect. Face coverings, social distancing and gloves are still required.
Eliminate or minimize mixing people especially at entrances and exits. Use directional signs.
Ventilation must meet OSHA standards: https://bit.ly/2YQuz0X
It is critical to keep a log with every attendee’s contact information and the date in case anyone tests positive for COVID and public health officials need to trace people who could be affected.
Have a conversation with sellers and get their confirmation in writing that they authorize an open house.
Broker open houses – the same rules apply.
Social Distancing calculator: https://covid19.colorado.gov/safer-at-home/social-distancing-calculator-for-indoor-and-outdoor-events
Colorado Safer at Home Guidance for Public Health Order 20-28 updated July 1, 2020 – field services: https://docs.google.com/document/d/1FcuKBB6XhmN5kCS9yJv5B3mzVaE0o7yxVWgUU5YxtxM/edit#

Congress Extends PPP

On Wednesday, July 1, the House of Representatives extended the SBA Paycheck Protection Program (PPP) through August 8, 2020 (the Senate passed the extension the day before). The program had previously expired on June 30, with more than $100 billion in funds still available for borrowers, and NAR strongly advocated for its extension in both the House and Senate. This extension means that new applicants will be accepted by SBA lenders until August 8 and allows the program to continue assisting small businesses and independent contractors while Congress works on the next COVID-19 relief package.

House Passes Infrastructure Bill

NAR sent a letter supporting H.R. 2, a wide-reaching infrastructure bill last week, with a number of NAR-supported provisions. This bill combines significant investment in surface transportation and mass transit, broadband access, water infrastructure, affordable housing, and other important provisions to make these systems more resilient and sustainable.

NAR supported traditional infrastructure issues such as significant increases in direct federal investments in surface transportation and mass transit systems; an extension of the Highway Trust Fund through October 1, 2025; incentives to encourage high-density, transit-oriented development; streamlining the costly federal permitting process while continuing to provide critical environmental protections; resources for communities to develop systems to better manage, utilize, and control their water, wastewater, and drinking water resources; and resources for communities to make their transportation and infrastructure systems more resilient and sustainable.

In addition, NAR supports a number of provisions related to affordable housing including: reform and modernization of the Low-Income Housing Tax Credit; private investment in community development and affordable housing through private activity bonds and the New Markets Tax Credit; and resources to preserve, protect, and expand affordable housing in rural communities.

Lastly, NAR supported expanded broadband, as well as energy efficiency measures to extend and expand the 179D Energy Efficient Commercial Building Deduction and Home Energy Savings Retrofit Rebate Program.
The measure passed the House largely on a partisan basis. The Senate is expected to consider an infrastructure proposal later this summer, and NAR will work to see these provisions included.

FHFA Asked to Extend Comment Period

NAR joined a coalition of housing, finance, and consumer groups requesting an extension of the FHFA’s comment period on its proposed capital rule. The proposal was made public earlier this month with a 60-day comment period that began on July 1st. The rule is an update to a 2018 proposal by the agency.

The new proposal incorporates a number of significant changes that would meaningfully raise the level of capital the GSEs must hold above the 2018 proposal and makes it harder to structure the capital. As a result, these changes would have far-reaching impacts on the GSEs’ business models and their abilities to carry out their mission. NAR and the coalition have requested an additional 60 days for analysis and comment which would make the comment due by the end of October.

NAR Supports HUD Funding

NAR sent a letter to the Housing Appropriations Subcommittee for HUD’s FY2021 budget, requesting additional funding for fair housing and housing counseling. Specifically, NAR supports increases in Fair Housing Initiatives Program (FHIP) to support private nonprofit enforcement of the Fair Housing Act (the Act), the Fair Housing Assistance Program (FHAP) and increased salaries and expenses for HUD’s Office of Fair Housing and Equal Opportunity (FHEO), the primary federal office charged with the administration of the Act. We also support strong funding for HUD’s housing counseling program.

In January 2020, NAR launched its Fair Housing Action Plan (ACT!) in order to increase accountability, culture change, and training among the real estate profession. Increases in FHIP, FHAP and FHEO are consistent with this goal. In voicing its support for fair housing testing, NAR emphasizes that adequate funding must be made available to ensure testers are well trained, and adhere to the highest standards. Poorly-conducted tests unfairly tarnish our members and the reputations of the entire fair housing community.

The economic fallout of the COVID-19 pandemic threatens the housing situation of so many Americans. As forbearance measures end, many homeowners may be struggling with their repayment plans. Housing counseling could be an effective tool to help them stay in their homes after the pandemic.
The House expects to finish work on the T-HUD budget bills before the August recess.

IRES Offers Free Access to Matterport for Two Months

With the rise of virtual tours, IRES subscribers are empowered to capture and share immersive 3D digital twins with two months free access to Matterport Starter plan

Information and Real Estate Services (IRES) announced at its first-ever Town Hall the MLS is offering its customers two months of free access to the Matterport Starter plan, which enables users to transform a physical space into an accurate and immersive 3D digital twin of their listings.

“From showing properties and closing deals to the rising popularity of virtual tours, the coronavirus crisis has forced the entire real estate industry to rethink in-person showings,’” said Lauren Hansen, CEO of IRES. “The industry is changing, but this offer eases the burden.  As the first MLS in the country to provide free access to a Matterport Starter plan, we’re excited to provide no-risk, no-obligation free access to the groundbreaking platform to our subscribers, ultimately benefiting buyers, sellers and brokers alike.” 

In Colorado, “safer-at-home” orders restrict showings and open houses, contributing to the rise in virtual property tours. With limited in-person showings, IRES recently added new search functionality to its MLS system and the public site, ColoProperty.com, to display listings with virtual tours, allowing tours to continue as safely as possible. 

Matterport, the leading spatial data company focused on digitizing and indexing the built world, has developed an all-in-one 3D data platform that can be used to design, build, operate, promote and understand any space. When paired with a compatible camera or iPhone, the platform leverages a deep learning neural network to generate 3D virtual tours, schematic floor plans, and guided and video tours. The platform can be used to transform any space, including single-family homes, condos/townhomes, commercial spaces, office suites, industrial warehouses and more. 

“Utilizing Matterport makes it quick and easy to create, customize, publish and maintain a digital twin of any space — large or small,” said Volkie Yelkovan, Director of Product Marketing at Matterport. “Users simply scan the space, then our AI platform creates a 3D digital twin and automates manual tasks to customize walk-throughs, photo galleries, Mattertags™ and more, driving increased efficiency across the entire industry.”

A recent Matterport survey revealed 82% of buyers and sellers would switch to a real estate agent offering 3D tours of listed properties, with Millennial and Generation Z respondents overwhelmingly in favor of more immersive listings. With Matterport 3D digital twins, sellers who are reluctant to have prospective buyers tour their home can still conduct showings, buyers restricted from in-person viewings can explore, evaluate and even measure anything within the space as if they were there in person and brokers can continue marketing properties. 

IRES subscribers can get started with the platform’s Free plan or enter a  promo code 2MSTARTER2020 before July 31 to receive access to two free months of the Starter plan ($19.98 value).

For more information about Matterport, please visit matterport.com.

IRES Hosts First Virtual Town Hall: Where Are We Going?

Set sail with IRES with our Virtual Town Hall and national industry expert guest speakers!

Wednesday July 8, 2020
10:00am to 11:30am

Each speaking session is followed by an open town hall forum for questions, answers and comments.

Be informed. Be entertained. Be inspired.

Register Today!

Featured Speakers:

Lauren Hansen; CEO, IRES MLS

Lauren brings up-to-date information about the system you use daily and how to make it work better for you!  Learn more details on data share and some great IRES MLS-only product offers!

Topic: All Things IRES

Denee Evans; CEO, Council of MLSs

As CEO of the Council of Multiple Listing Services, Evans has worked to strengthen communities and provide a unified voice for the MLS industry while leading an organization that includes 203 MLS providers and over 1.2 million subscribers.

Topic:  30,000 Foot View of MLSs

Elliot Eisenberg, Ph.D. “The Bow Tie Economist”

Listen to the unique and engaging  Dr. Elliot Eisenberg.  He is an internationally acclaimed economist and public speaker. Elliot brings to life economics through relevant and educational references without “boring you to death.”

Topic: Economic Update

Matthew Ferrara; Philosopher, Speaker, Writer, Photographer

Motivational speaker Matthew Ferrara brings the heat in the power of words.  Let Matthew plant the right ideas, skills and encouragement in your mind to put wind in your sails!

Topic: YOU-Shaped Recovery

Bonus!  Book Give Away!

Have you read the The BIG Book of apps by Beth Ziesenis? Attend the Town Hall with IRES and receive the next book in the series, The BIGGER book of apps, free of charge and shipped directly to you.

The IRES staff will also present additional information about their “Staff Picks” for apps that will help you in your personal space or your real estate business.

Be informed. Be entertained. Be inspired.

Register Today!


More to Celebrate in New Realist Than “No Flash Required”

Did you know the new 2020 Realist is available in IRESis, under Search – Realist Beta?  We encourage you to check out the new features with the latest Realist release, as the old version of Realist will be going away later this year.  

The new features include:

Mobile Friendly – The new interface is mobile responsive, providing you with easy access on the go.

Sell Score Indicator – This graph, now included in the property details report, provides a rating on the likelihood of the property being listed for sale in the next 6 months.  In addition, the Sell Score is also a searchable field..

Sell Score Indicator

Results Count – The number of matches in this new View Results field will display a total count, a dynamic number that updates as your criteria is changed.  There is a 10,000 matches limit.  In addition, the number of maximum results has increased to 3,000 records which are displayed per 1,000.

Status Pins – Results are displayed on the map, in color coded pins.

  • Green = Active
  • Red = Sold
  • Yellow = Pending
  • Purple = Expired
  • Black = No associated listing activity

Cards View – Cards provide a quick display of 1 photo and key information for the property results.  The Card View and Table View icons can be used to switch between the 2 display options.  

Favorites – From the card view select the star on the property you wish to favorite.  Your favorites can be accessed at any time via the star icon in the upper right corner of Realist.

Favorites and Card View Illustration

The new Customize Table Menu offers options for displaying search results in the grid.

Compact Mode – This new option offers a reduced font size and results padding so you are able to view more results on the grid.  Select Compact Mode to toggle between Compact and Regular views.

Show Only Selected Rows – Choose this option if you wish to only display the selected properties in the results grid.  

Show/Hide Columns – This allows you to add, remove and rearrange fields displayed in the grid.

Show/Hide Columns or Selected Rows

Stay tuned for more upcoming features, including a Postcards option which will be added with the export, email and labels options.  Postcards integrates with HomeVisit to create professional marketing and mailing postcards.

Acacia Voynar is the Data and Software Analyst for IRES MLS.