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IRES, DMAR Partner on SentriLock Services, Strengthening Their Positions in the Colorado Market

New collaboration with Denver Metro Association of REALTORS® and IRES MLS improves value and safety for brokers, agents and their clients

DENVER and LOVELAND, Colo. — April 16, 2019 — IRES MLS, a multiple listing service (MLS) firm that covers northern Colorado including Boulder, Broomfield, Weld and Larimer Counties, and the Denver Metro Association of REALTORS® (DMAR) today announced a new reciprocal SentriLock agreement allowing for seamless access listed properties that utilize the electronic lockbox technology.

IRES and DMAR have more than 7,000 members each. This agreement gives all members of each organization the ability to access listings that are using SentriLock in either organization, with no additional fees, membership or paperwork requirements.

“SentriLock has innovated the traditional lockbox into something that is more secure than the old-school way of using a standard code to gain access to the key to the home,” Lauren Hansen, CEO of IRES said. “Because it uses Bluetooth technology and a smartphone app, it can track who has been in the home, when and for how long, making security a top priority for clients.”

Both IRES and DMAR are collaborating with the Pikes Peak REALTOR® Services Corp. (RSC), based in Colorado Springs.  The SentriLock reciprocal agreement went into effect this month, and agents and brokers can begin using this benefit now.

“Many people are moving to Colorado from out of state and want to consider numerous communities,” Hansen said. “This agreement makes it easy for IRES or DMAR members to show homes up and down the Front Range, whether their client is looking to find a dream home, a second home or a condo for a college student.”

“Increased collaboration is the future of this industry, and we look forward to working with other REALTOR associations and MLS’s to provide seamless access to all listed properties using electronic lockbox technology,” Ann Turner, CEO of DMAR said. “We are happy that we are able to make this service available to our members now, just as the busy summer real estate season arrives.”

For more information on IRES MLS, visit https://ires-net.com/. To learn more about DMAR, please see https://www.dmarealtors.com/.

 

About IRES MLS
Information and Real Estate Services, LLC (IRES) was formed in 1996 as the regional Multiple Listing Service (MLS) for Northern Colorado by five Boards and Associations of REALTORS® in Boulder, Fort Collins, Greeley, Longmont and Loveland/Berthoud. In addition to these five Boards and Associations, IRES is the MLS provider for the Estes Park Board of REALTORS® and Logan County Board of REALTORS®. ColoProperty.com® for consumers is owned and operated by IRES. Its office is centrally located in Loveland, Colo.

About DMAR
Denver Metro Association of REALTORS® (DMAR), The Voice for Real Estate® in the Denver metro area, is a membership-based organization comprised of more than 7,000 real estate professionals in the Denver metropolitan area.  The Association offers continuing education, advocacy for the real estate community and is a resource for industry news and market statistics. DMAR produces a monthly market trends report which provides trends, analysis, and insights to data sourced by REcolorado® for the Denver-area housing market.


REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.

 

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