IRES and Broker Public Portal With Homesnap Announce Partnership

IRES and Broker Public Portal With Homesnap Announce Partnership: MLS to provide members with mobile agent productivity tool and share listings on public portal

LOVELAND, CO, OCTOBER 1, 2018 — IRES, LLC, which supports over 7,000 real estate professionals in the Front Range area, has partnered with Broker Public Portal (BPP) with Homesnap to provide the top-rated Homesnap app to its members and share its listings on Homesnap.com, the public-facing site of the BPP. 160 multiple listing services (MLSs) across the country provide Homesnap as a membership benefit and receive free leads from the consumer search platform.

Homesnap is the public-facing brand of the BPP, an industry initiative to provide a national home search platform powered by real-time MLS data that follows Fair Display Guidelines. Leading MLSs partner with Homesnap to provide a search site and app that facilitates productive collaboration between consumers, agents and brokers. Homesnap sends exclusive leads to the listing agent or broker for free, in real time.

“We are thrilled that IRES has made the commitment to support BPP with Homesnap. IRES is part of a dynamic and growing real estate market and its agents will benefit greatly from having Homesnap Pro on their phones and sharing Homesnap with their clients,” said Steve Barnes, co-founder of Homesnap.

“We are very excited to be teaming up with Homesnap,” said Lauren Hansen, CEO of IRES MLS. “Our subscribers expressed an interest in the mobile app, and Homesnap Pro is a great fit for our region. The ability to search and easily view up-to-date property information on mobile platforms will be a big win for our members and consumers in the Front Range area.”

Homesnap Pro provides an unprecedented amount of real-time information to agents and brokers on the go, giving them the flexibility to research homes, contact agents, build their brands, and communicate instantly with clients from any device. Some Homesnap Pro features include:

• Real-time MLS data on the go, including the ability to search listings by address, street, commute time, zip code, map, school zones, MLS ID and more
• Agent-only MLS data, such as commission splits, showing instructions and confidential listing information
• Information about any home (whether or not for sale), such as value, last sale date and price, listing history, similar active listings, recent sales comps, lot boundaries, etc.
• Complete details on every agent in the area, including a portfolio of recent activity, sales and deal flow
• In-app messaging with clients and/or other agents
• Automated, customizable email marketing to clients and contacts
• Digital marketing tools, such as the ability to advertise listings across the most popular networks, including Google, Facebook, Instagram and Waze
• Rapid Comparative Market Analysis (CMA) generation right from your mobile phone
• In-app integration with ShowingTime and CSS

About Homesnap

With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 145 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 75% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com.

About IRES, LLC

Located in Loveland, Colorado, Information and Real Estate Services, LLC (IRES) was formed in 1996 as the regional Multiple Listing Service (MLS) for Northern Colorado by five Boards and Associations of REALTORS® in Boulder, Fort Collins, Greeley, Longmont, and Loveland/Berthoud. In addition to these five Boards and Associations, IRES is the MLS provider for the Estes Park Board of REALTORS® and the Logan County Board of REALTORS®. More information can be found at www.ires-net.com.

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