The City Council voted 8-0 (with Joan Shaffer absent) to approve an $258 million incentive agreement for developer Martin Lind’s The Brands project. The Brands is a 200-acre high-end, mixed use lifestyle center on both sides of I-25 and Crossroads Boulevard just south of Embassy Suites. The development, as currently proposed, would include a mixed-use retail center, IMAX Theater, multi-family apartment development, restaurants, commercial office spaces and a full-service hotel.
The incentives apply to the retail elements of the project and are performance based. The project will break ground in the 4th quarter of 2017 on the site located east of I- 25. The full build out is projected to occur over the next five years. Lind predicts the project will act as a catalyst for growth in the area and create 6,800 permanent jobs in the areas of retail, hospitality and general office and approximately 4,600 construction jobs.