New Brand For IRES and ColoProperty.com®

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Perhaps you have already seen it in various places, but we are now officially announcing the new branding for IRES MLS and, eventually, our public listing site, ColoProperty.com®.

In a sea of national listing portals, we want to proudly distinguish ourselves as locally owned and operated, right here in Colorful Colorado. We live here, we know the real estate landscape like no one else, we know the neighborhoods, the joys of living here, all that makes us Colorado proud. What better way to reflect that than integrating our state flag?

As part of this initiative we are increasing our marketing of ColoProperty.com® so consumers understand why our site is THE best listing search site for Northern Colorado listings. This is a win-win for you and the public!  They have access to detailed, accurate listing information with a live map search and you receive your own leads at no additional cost. We already generate more leads than any other listing portal, including Zillow, and we are working to keep it that way. Learn more about what makes ColoProperty great.

We hope you enjoy the new look of your IRES MLS!

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