Why is IRES a beta site for AgentMatch?
IRES has a national reputation for being progressive and ahead of the curve. In fact, many, many years ago, we were a beta site for Realtor.com. Since then, we have been among the first MLSs to offer FIND, Realist 2 and Cloud CMA. IRES was asked if we would like to be a beta site for AgentMatch, one of 2 MLSs in the country, and following a presentation about the concept, we agreed.
The majority of agent referral sites are Pay-to-Play, which means a broker may have purchased a zip code but have never successfully completed a transaction in the area. That approach doesn’t serve the consumer very well. AgentMatch is based on a combination of factors including having a listing that has sold in that area within the last 6 months or more. You cannot buy placement on AgentMatch.
Back up and tell me: What is AgentMatch?
The concept is to match a seller with a broker who is familiar with the seller’s neighborhood. Many sites cater to buyers trying to find a home, but AgentMatch is geared toward sellers. Take a look at this link for more information as well as Q&A.
How did IRES communicate to users about AgentMatch?
In retrospect, communication could have been handled differently and better. We realize that now and apologize. It was never our intent to be veiled in secrecy. Because AgentMatch was a “soft launch” as a beta site that continued to be tested and tweaked, the operators wanted to keep a low profile, and we honored that. Meanwhile, IRES actively encouraged our users to complete their Realtor.com profile since we knew it tied directly to AgentMatch inclusion, and we wanted users to leverage that benefit.
What does AgentMatch cost – the MLS and broker? Or are you getting paid to be a beta site?
IRES is not being charged or paid anything, nor are the brokers who appear on AgentMatch. It is free.
Can I opt out of AgentMatch as an individual?
Yes. Let IRES know that you do not want to participate and your information will be removed from the site. You can contact IRES through various channels including Feedback on the MLS system, Live Chat, Facebook, or email email@example.com.
How do I voice my opinion about AgentMatch?
We welcome comments, questions and suggestions since that is the primary reason for launching a beta site. You can utilize the regular IRES channels mentioned above, make a Comment on this blog post, or the join the thread on the realtor.com link with responses directly from AgentMatch developers. Note: Beware of other sites steeped in rumor and misinformation. It is rampant at the moment.