Town of Erie Launches Aggressive Marketing Campaign

The Town of Erie has been in the news recently because of the decision by the Board of Trustees to approve a package of incentives valued up to $3,000 for new residents. Purchasers of new or existing homes will receive community center passes, discounts on golf club memberships, a free aerial tour of the town as well as other cost-saving discounts. Town Manager Fred Diehl says the resident real estate market has weathered the downturn pretty well, but thinks the new package will convince even more people to make their home in Erie. He indicated that the bulk of the incentives come from the private sector. On Jan. 1st, Erie implemented an incentive program for commercial real estate brokers and a buy local program to encourage residents to spend in town. Note: Will this program succeed? It is hard to say, but it seems unlikely. Realtors® know that people choose their communities based on a variety of factors and a plane ride seems pretty low on the list. If the incentives work, will other towns follow suit?

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